What Is Bluesky and Could It Replace Twitter?

The buzz this week round Bluesky, a brand new social media platform being referred to as Twitter 2.0, has been intense. Prominent Twitter customers similar to Representative Alexandria Ocasio-Cortez, Democrat of New York, and the mannequin and cookbook creator Chrissy Teigen have joined. Thousands of others are begging for invites to it.

Some Twitter customers have been searching for another social platform since Elon Musk purchased the corporate final yr and then modified the service. Bluesky’s customers say the app — which was funded by a Twitter founder, Jack Dorsey — has come the closest to mimicking Twitter’s tone and really feel.

Here’s what to learn about it.

Bluesky is a social community that provides most of the similar core options that Twitter does. Users can publish quick textual content and photograph updates, reply to one another and share different individuals’s posts.

The app, which remains to be in improvement, grew to become accessible for iOS units in February and for Android units this month.

Jay Graber, Bluesky’s chief govt, stated in a weblog publish final month that it was no coincidence that the app appeared like Twitter. But not like Twitter, Bluesky plans to be a decentralized system, which means individuals might finally be capable to construct their very own apps and communities inside it. Ms. Graber stated it was designed that manner in order that no particular person may create guidelines for the whole Bluesky neighborhood.

Bluesky additionally operates utilizing an “open protocol.” This is uncommon as a result of social media platforms have historically been walled gardens, which means that what’s posted on particular person platforms stays solely on that platform. For occasion, your tweets present up on Twitter and your photographs present up on Instagram, however they can’t be simply cross posted throughout these social networks.

But as a result of Bluesky is attempting to be extra open, it may sometime enable posts to circulation between completely different social media platforms with ease.

Last month, a Bluesky person speculated that the app’s title got here from Mr. Dorsey’s want to rework Twitter into an open protocol, liberating Twitter’s fowl mascot to a blue sky. Mr. Dorsey responded, “Yes.”

With Bluesky nonetheless below improvement, it’s at the moment invitation solely. The app is constructing moderation instruments earlier than opening as much as most people, Ms. Graber stated in a publish on the platform final month. To enroll, individuals want an invite code from a present person.

Since Mr. Musk purchased Twitter, he has modified the service by eradicating restrictions round on-line speech on the platform and altering its verification practices. Those have led to some person confusion, in addition to to a rise in misinformation and hate speech on the platform.

As a end result, Twitter customers have examined out options. In latest months, some have migrated to Mastodon, one other decentralized social media platform that has stated it goals to be “a viable various to Twitter.”

Bluesky was initially restricted to a small group of tech insiders. On Thursday, a number of distinguished Twitter accounts and public figures — similar to Ms. Ocasio Cortez, Ms. Teigen and social media star Dril — joined the platform, creating buzz round it.

Bluesky’s customers look like having enjoyable with the app’s similarities to Twitter, together with calling posts on the app “skeets,” as a play on tweets. Not even a plea from Ms. Graber on Thursday to alter that title appears to have deterred them.

Kate Conger contributed reporting.

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