Every week after its US launch, TikTok Now entered Brazil. As already introduced by ByteDance, the novelty has arrived in the nation as a distinctive app, which have to be downloaded even by those that already have TikTok put in on their smartphones. With the identical interface and mechanics as BeReal, the app is already at the high positions in the Apple Store and Google Play.
Announced in the US final Thursday (15), TikTok Now instantly drew consideration to its similarities to BeReal, a picture-sharing app that has been gaining reputation since the begin of the 12 months.
Like him, ByteDance’s new app challenges customers to share genuine moments from their routines, sending notifications as soon as a day when it is time to publish. From there, it is as much as the consumer to open the app and file what they’re doing, giving them three minutes to take a 10-second picture or video, with none filters or enhancing to “beautify” the second.
With an interface much like BeReal, which captures each the entrance and rear digicam of the cellphone, TikTok Now permits the consumer to see what his associates have posted if he himself has shared a picture or video on the day in query.
By downloading the app, those that already have TikTok put in on their smartphone can routinely hyperlink their account to TikTok Now and import their associates record into the new app. Then, he can add new folks and even make his posts public in order that anybody on the social community can observe him on daily basis.
Applications compete for the most downloaded posts
It’s simple: TikTok Now got here out with a bang. Just a few hours after its launch, ByteDance was already amongst the high 10 most downloaded apps on the Apple Store and Google Play in the class of novelty social networks.
In the Apple Store it appeared in the seventh place, whereas BeReal nonetheless maintained the first place in the rating, whereas in the Play Store the finest place in the debate was TikTok Now, which appeared in the eighth place, whereas BeReal appeared in the tenth place. situation.
However, it’s price mentioning that rating positions don’t function a metric for the absolute quantity of app downloads, however as a measure of the platform’s reputation at that second.
Since the interface and mechanics are so related, disputes and comparisons between social networks are inevitable.
Knowing exactly this, TikTok Now comes with some options that may differentiate this debate, similar to 10-second movies (which don’t exist on BeReal) and the risk to import your folks from TikTok to TikTok Now, putting in a lot sooner. Community on social networks.
Instagram, on the different hand, has additionally joined the twin digicam and confirmed that it’s engaged on a system much like the platform, which exhibits that the competitors has simply begun.
With data: TikTok