The WRC can learn this from Formula 1

( – Kirill Abiteboul joins the Hyundai manufacturing facility group within the World Rally Championship (WRC) with loads of Formula 1 expertise and loads of concepts to enhance the product. The former Caterham, Renault and Alpine boss believes the WRC can learn quite a bit from the premier class when it comes to attracting new followers and higher positioning itself economically.


Kirill Abiteboul has concepts for bettering the WRC


Formula 1 can be a mannequin for the WRC in relation to creating a robust advertising and marketing technique and reaching out to followers all over the world. Abiteboul competed within the WRC for the primary time as Hyundai group chief on the season opener in Monte Carlo and instantly recognized a number of areas the place the WRC may nonetheless enhance sooner or later.

But Hyundai’s new boss has made it clear that the WRC is under no circumstances a shambles, however that its potential must be higher developed to get probably the most out of the game. For that, Abiteboul says, the sequence must do a greater job of telling the distinctive tales of the World Rally Championship, because it did with the Formula 1 hit Netflix sequence Drive to Survive.

Marketing wants enchancment

The WRC can be proven on free-to-air TV in German-speaking international locations within the night. If you need to watch the total rallies, that you must purchase a paid subscription to WRC+, which incorporates the World Rallycross Championship and the European Championship. Rally Championship. Thus, this service is a mirrored image of the world of rallying on the highest stage.

“There is one space that the sequence must give attention to, and that’s advertising and marketing,” Abiteboul explains. “Formula 1 has its personal means of popping out of adverse conditions, we noticed that ten or fifteen years in the past. Formula 1 is nice there. The product there has improved quite a bit and the advertising and marketing has modified a lot quicker.”

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Abiteboul is subsequently calling for “a greater rationalization” of what the groups and drivers are doing within the DRC. “Marketing just isn’t solely about racing, it is also about easy explanations. I’m positive you’ve got seen the Netflix sequence and what’s being achieved there may be easy explanations. It affords a brand new perspective, a unique approach and alternative ways to know the game.”

Stories ought to come first

The Frenchman needs the identical for the WRC, to attach the followers nearer to the world championship. “There are so many unreported rally tales. I’ve solely been right here for ten hours and I can see what number of rallies are being talked about. But I’m not saying journalists are rallying. Bad job.”

Abiteboul has appeared as an off-the-cuff spectator of the WRC up to now and says the occasions by no means reached him. Therefore, the World Cup should discover a method to higher put together essential occasions for followers. It’s not in regards to the followers who know all the main points, however the lots who’ve to decide on, in keeping with the Hyundai group boss.

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