The metaverse does not exist

How can we handle to push the metaverse to its most potential if what we’ve right this moment is simply tiny microverses disconnected from one another?

By Andrea Miranda

A couple of days in the past, a Google seek for the time period “Metaverse” introduced up the query “Who owns the Metaverse” on the primary web page of outcomes, and while you clicked, it returned: Mark Zuckerberg. Well, it’s incorrect in lots of ways in which I made a decision to jot down.

First to the query: Hey, nobody owns the universe, so how can anybody personal the metaverse? But wait, what does one must do with the opposite? Well, if we conceptualize that the metaverse comprises every little thing in the true world, solely digital, it would make extra sense, proper?

Second, whether it is not built-in, related to its friends, it can’t be referred to as a metaverse. One swallow does not make summer season!!

Think digital surroundings, with digital folks, reside digital life. So, as if you happen to awoke and already had your digital actuality glasses on, if you happen to seemed in your digital mirror and noticed your avatar, went to highschool or digital work or went to browse the community, enter Meta and bingo: it is right here. In Zuckerberg’s metaverse, Joe is a small a part of your day and due to this fact a small a part of the metaverse. As Facebook is a small a part of our universe. Got it?

Turns out Mark is doing one of many issues he does greatest, which is advertising, you’d suppose the Metaverse was his. And it is not. He created the meta firm Metaverse. To be really metaverse, it must be an surroundings wherein we are able to combine every little thing, wherein your avatar can go away the Facebook realm and enter the Google realm as simply as you turn tabs in your browser.

When, in 1992, the primary suppliers appeared all over the world, creating the seeds of the present Internet idea, I did not have my Internet or that individual’s Internet. He joined a gaggle on the European Organization for Nuclear Research (CERN) and shortly felt the necessity to outline some guidelines and entry protocols, so that everybody may collectively profit from this invention that may change the best way we work together with the world. Thus, below Tim Berners-Lee, the World Wide Web Consortium (W3C) was born, whose motto is “to take the net to its full potential”.

And if what we’ve right this moment is simply tiny micro-verses disconnected from one another, how will we handle to push the metaverse to its most potential? If Fortnite, Zuckerberg’s Meta, and different Metaverses do not all come collectively, creating an precise Metaverse, we’ll all be doomed to a Second Life fiasco (who remembers that one?).

Well, Mark Zuckerberg, who so needs (wants, needs…) to be the best identify within the Metaverse, can take the initiative to create the W2MC (World Wide Metaverse Consortium), proper?

Andrea Miranda is a pc scientist with over 30 years of expertise in IT utilized to digital advertising and promoting. In addition, she is the co-founder and CEO of STANDOUT, a martech reference in digital commerce advertising and serving to manufacturers and industries communicate on to their viewers on the final digital level of contact, which is the e-commerce product web page.

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