The date for Audi’s merger with Sauber has been set

( – On September twenty seventh, the German automotive producer Audi will formally announce that it’s going to develop into a shareholder of the Swiss staff Sauber. What has been one among Formula 1’s worst stored secrets and techniques appears to have come to an official conclusion.

Oliver Hoffmann (CTO) and Markus Duesmann (CEO) from Audi.


Sauber, which is able to compete in Formula 1 as Alfa Romeo till the tip of 2023 on account of a sponsorship deal, introduced an “imminent announcement” on its Twitter feed on Thursday morning. specifically for September 27. The tweet included the hashtag #KeepMakingHistory, that means “Let’s preserve making historical past!”

It was instantly clear to business insiders that this may truly simply be an Audi deal announcement, and has now been capable of affirm this by way of additional analysis.

What the important thing figures for Audi’s entry into Sauber will appear to be stays a matter of hypothesis for now. Recently, there was discuss of shopping for the ultimate 75 p.c of the staff’s shares (by 2026), the deal will probably be carried out in a number of tranches, which can initially begin at 25 p.c.

Former staff proprietor Finn Rausing (Tetra Pac) needs to maintain the remaining 25 p.c, a minimum of in keeping with the newest info from “Radio Paddock”. Nevertheless, in keeping with well-informed sources, the staff will probably be known as Audi and can seem as a “pure” works group.

A brand new chapter within the historical past of Sauber Motorsport

A brand new chapter begins for the Sauber staff. The founding father of the corporate, Peter Sauber, bought the final of his shares in 2016 to the funding firm Longbow Finance, the place the Rausing household additionally appeared as companions for the primary time.

Alfa Romeo has been the title sponsor of the Swiss racing staff since 2018 and has been the only namesake since 2019. However, the cooperation with the Alfa Romeo model will finish on the finish of 2023 – an inevitable consequence of the entry of Audi, as a result of in any other case two competing automotive producers can be concerned in the identical staff.

What’s new from Porsche?

While Audi’s entry into Formula 1 from 2026 is already taking concrete varieties, there’s nonetheless no concrete information from sister firm Porsche. According to experiences, a partnership with the present staff is not going to be thought of after the Red Bull deal was terminated, however different eventualities will probably be thought of.

Nor is it an issue, a minimum of in keeping with ‘’, a three way partnership with Michael Andretti, who needs to take part in Formula 1 like Porsche. There is little question that Andretti-Porsche has followers each amongst followers and on the Formula 1 circuit.

Why Wolf vs Andretti however for Andretti-Porsche

For instance, Mercedes staff boss Toto Wolff has all the time been in opposition to sending Andretti’s privately run staff because the eleventh entrant to the unique Formula 1 membership. However, if Andretti had a world-renowned OEM like Porsche, he would change his thoughts.

“If somebody is new to Formula 1, everybody can contact the FIA,” says Wolff. “Then the FIA ​​and Formula 1 have to grasp whether or not such a staff can be useful for our enterprise or not. It hasn’t occurred but.”

“But now, when the staff comes collectively with the OEM, the necessities are fully totally different. I say from my perspective as a shareholder of the staff: If the pie will get greater, I’ve no drawback sharing the pie with extra folks than earlier than.

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What Wolff means: While Andretti’s staff is well-liked with followers, the monetary advantages it brings to Formula 1 are manageable. On the opposite hand, a producer like Porsche, for instance, has huge blue-chip sponsors who e-book perimeter promoting at racetracks, thereby making the pie greater for everybody.

If the pie is not getting greater, it is comprehensible that current groups have a vested curiosity in not sharing with extra folks. Wolff explains: “Formula 1 thrives as a result of we now have ten groups with their DNA who’ve invested a number of billions in Formula 1 through the years. That’s what made Formula 1 what it’s right now.”

Wolff: There’s a variety of controversy surrounding the story of his affect

It’s an funding that those that make it wish to shield. Wolff has by no means hidden his place on this problem. At the identical time, he says that he doesn’t have the authority to make selections: “I can provide my opinion. But I feel Mohammed (bin Sulayem, FIA president) and Stefano (Domenicali, Formula 1 CEO; editor’s observe) are their selections.”

“It does not matter what I say: if Stefano thinks this sponsorship will herald extra money, he’ll assist it. And if the FIA ​​thinks that the eleventh staff will probably be good for Formula 1, they will even assist it. The groups don’t have anything to say. All the tales about Toto’s affect in excluding different groups are pure polemics, “mentioned Wolff.

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