The Brazilian brand will have a 3D island in the Metaverse for action and activation

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January 20. From 2023 onwards

Converge, a one-stop store answer for firms in the Metaverse, is getting ready to launch the Brazil Metaverse Fashion & Beauty District in March 2023, to facilitate the entry of Brazilian style and magnificence manufacturers to the Web3 and metaverse.

Fashion and Beauty Brands Invest in Metaverse – Press Release

The undertaking is supported by Decentraland, a 3D universe ruled by a decentralized autonomous group (DAO), the place the house will be hosted and developed in partnership with Gira Studio, a Web3 studio targeted on 3D creation in style, structure and artwork. .

With uncommon Brazilian references, the graphic idea of the Brazil Metaverse Fashion and Beauty District contains a 3D island construction, which will include a tree with totally different ranges and “nests”. You will have a new communication, gross sales and engagement channel along with your viewers.

The ranges will home style and magnificence manufacturers, an artwork gallery for the exhibition and launch of latest plastic and digital artists, a catwalk for style reveals, a stage for reveals, a terrace, in addition to house for discuss reveals and spherical tables. . Visitors’ avatars will arrive at the island by boat and, throughout the journey, will obtain details about the expertise in advance.

“Our nation has unbelievable artists and manufacturers that have to be proven to the world to warrant distinguished positions in the Metaverse. That’s why we’re creating the Brazil Metaverse Fashion and Beauty District, the place we will have fun Brazilian style and magnificence”, Valeria Carrete, Chief Metaverse Officer at Converge known as

“Initiatives like the Brazil Metaverse Fashion and Beauty District are examples of how various communities round the world can focus on the way forward for style, the intersection between digital style and bodily style, and how e-commerce can open doorways to a new method of making. And platforms like Decentraland, and different open metaverses, permit manufacturers to be a part of the development of the Internet of the future, in collaboration with new creators rising in this ecosystem”, highlights Giovanna Graziosi Casimiro, Metaverse Producer at the Decentraland Foundation.

Still in the growth part, the Brazil Metaverse Fashion and Beauty District will be formally launched on the market throughout the 2023 version of Metaverse Fashion Week, which will happen between March 28 and 31, in Decentraland.

In its first version, held from 24 to 27 March 2022, MVFW was attended by 110 thousand guests, who had been in a position to discover the world of wearable and digital style. Brands equivalent to Tommy Hilfiger, Etro, Selfridges, Dolce & Gabbana, Guo Pei and Paco Rabanne had been a part of the program, which was thought-about the most profitable in the Metaverse in 2022.

Brands in investing in the Brazil Metaverse Fashion and Beauty District will have the ability to receive a number of quotas. Each of them will have curatorship and advantages, for higher use of house, producing public participation and returns for firms.

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