“Shock”: handball challenges energy saving rules – WELT

Sports (DPA)

“Shock”: Handball challenges the energy conservation rule

Illuminated advertising in handball may be difficult in the future.

Illuminated promoting in handball could also be troublesome sooner or later.

Source: Frank Molter/dpa/archive picture

DThe handball Bundesliga is in a frenzy over the federal authorities’s energy-saving decree and fears dire penalties.

Managers worry monetary prices resulting from restricted promoting alternatives. The rule additionally applies to different sports activities. “We had been stunned. The illuminated ads had been scheduled to be turned off between 10:00 p.m. and 6:00 a.m. However, it’s clear that there was an editorial error in Berlin, as a result of now the rule is that there must be no illuminated promoting between 22.00 and 16.00 the subsequent day,” criticized Mark-Henrik Schmedt, managing director of the German handball champion SC Magdeburg. , Super Cup towards THW Kiel on Wednesday night time. The earlier draft of the regulation solely supplied for a restrict of 6 am.

The restrictions have an effect on the promotion of afternoon video games beginning earlier than 4pm. The decree states: “The operation of sunshine or gentle-emitting promoting methods is prohibited from 10:00 p.m. to 4:00 p.m. the subsequent day.” There is one exception: “This lighting doesn’t apply whether it is needed to make sure highway security or forestall different hazards and can’t be changed by different measures within the quick time period.”

According to the Magdeburg managing director, that is an “editorial error”. Politicians do not appear to wish to repair this, which implies all our service suppliers will probably be bancrupt in a single day. “Football can also be able to draw promoting within the arenas that our financial base gives,” Schmedt added, including that it must be off between 10 p.m. and 4 p.m.

HBL managing director Frank Boman can also be frightened as a result of promoting in stadiums and arenas will swap to LED know-how in all main skilled leagues. “This is a narrative in a madhouse. Two-thirds of the handball Bundesliga is financed by sponsorship. Of course, that is inconceivable,” he mentioned, criticizing the rule in its present model. “I hope the mass has not been learn but. We are working with it and have cooperated with all different main associations. Not solely from sports activities, but in addition from manufacturing,” Bomann mentioned.

Although the regulation solely applies between 10pm and 6am, it may have a big impact on promoting income, significantly for soccer. Many video games within the Champions League, worldwide matches of the DFB choice or Friday video games within the Bundesliga all end after 10pm. “Handball, soccer, ice hockey, basketball – everyone seems to be affected,” mentioned Schmidt.


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