With six colours, the model invitations individuals to be inspired by the digital world to paint in actual life.
Have you ever imagined an whole digital universe the place you may be, do and create something you need? In latest years, the growth of latest applied sciences has been key to the creation of what’s generally known as the Metaverse. Inspired by this world, Risqué — chief in the nail polish market and related to Coty Group in Brazil, presents its new collection, Nosso Metaverso, which explores a world stuffed with potentialities and colours. Through the collection, the model invitations everybody to expertise completely different variations of themselves in the digital world and convey it to actual life with out worry or judgment, encouraging freedom of expression.
The nail polishes “On e Rotendo”, “Meu Avatar, Minhas Regras”, “Crypto Rosa”, “Hitou na NFT”, “Start no Seu Poder” and “Preconcito Flopau” make up the new collection, which incorporates six unreleased shades. and lotions, which assure excessive sturdiness and protection, quick drying and hypoallergenic formulation, freed from elements that may trigger allergic reactions, in addition to the whole Risqué line. In addition, the new collection is cruelty-free, accredited by Cruelty Free International’s Leaping Bunny program, the greatest world cruelty-free assure, proving that it’s towards animal testing.
“The new collection expresses the futuristic improvements current in the tendencies of our society, by way of vivid and saturated tones, for instance. We are following the growth of latest applied sciences and increasing our portfolio, bringing extra colour choices to our prospects and selling breaking stereotypes in the actual and digital world. It is in our fingers to create an more and more colourful and pluralistic universe”, celebrates Région Bueno, VP of Marketing at Grupo Coti.
Metaverse, an idea combining augmented actuality and digital environments, may be understood as an expertise in a digital area, however with real-life influences, as a gateway to new worlds. Based on this, the model together with Ampfi developed the motto behind the marketing campaign: “Be inspired by the digital world to color actual life”.
Risqué additionally believes that it’s essential to free the creativeness, to attach and create a community of concepts and people who find themselves collectively elsewhere. With a perception in risk, the place only one colour would not outline anybody, it is potential to establish your self the approach you need, change your type, be your self, and categorical your self with colour with out limits.
Connecting the actual and the digital
As a option to join the two worlds, Rescue was inspired by the digital and trendy world, with expressions of social networks, to create completely different names of nail polishes.
An instance is “on and routing”, which refers to the state of being “on-line” and prolonged. “My Avatar, My Rules”, which refers to the well-known phrase “My Body, My Rules”, was taken to the digital world, the place our bodies are avatars. “Crypto”, from the title “Pink Crypto”, is a time period given to digital currencies, and “Hitou na NFT” which brings the phrase “hitou”, that means to succeed or attain the pinnacle of a aim, and NFT, is one. An asset that serves as the digital identification of a singular object. Finally, “Start No Seu Poder” conjures up the thought of ”beginning” your energy and “preconcito flopau” prejudice not succeeding.
Discover new colours:
On and Routing:
Risqué On and Roteando nail polishes have a inexperienced colour and a creamy texture.
My Avatar, My Rules:
Risqué Meu Avatar, Minhas Rules nail polish has a blue colour and a creamy texture.
Risqué Cripto Rosa nail polish has a pink colour and a creamy texture.
Hitou on NFT:
Risqué Hitou Na NFT nail polish has a reddish-pink colour and a creamy texture.
Start together with your strengths:
Risqué Start No Seu Poder nail polish has a coral colour and a creamy texture.
Preconceito Flopou nail polish has a yellow colour and a creamy texture.