No filters, likes and followers: the BeReal social network gets a reputation as the ‘anti-Instagram’; See how to use the technology

with one “Anti-Traditional Social Network” proposition, BeReal (“Be Real”, in free translation) is a new platform that has change into a fever in the United States and is gaining recognition in Brazil. Only you in it Post one picture a day with out filters or likes (See how to use it later on this article).

Every day, at a random time, all customers obtain a notification with an invite to put up a picture. To keep away from overproduced photographs, the utility prompts you to put up inside two minutes and doesn’t enable the use of filters or prior modifying.

He would not observe the logic of Instagram followers. Instead, customers have pals and can solely chat by means of personal messages – the variety of pals just isn’t proven to different individuals visiting the profile.

O g1 We additionally talked to common customers of BeReal, who informed us how the expertise in the new social network was (See finish of report).

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BeReal encourages capturing regular and unedited photographs. – Photo: Reproduction

Available free of charge for Android and iPhone (iOS), BeReal was created in France in 2020 by Alexis Barreyat and Kevin Perreau, however solely now has it achieved success, particularly amongst younger customers, the so-called technology Z.

BeReal’s worldwide energetic consumer base grew 315% between December 2021 and March this 12 months, from 480,000 customers in March to 2 million, in accordance to a examine by information intelligence platform Apptopia.

Only on Android OS, between August 22 and September 18, BeReal had greater than 413 thousand downloads on Play StoreAccording to a survey of search engine marketing company Conversion.

Data from Google Trends reveals a excessive quantity of searches for the social network, with two peaks: one on August 28 and the different, more moderen on September 17.

After downloading the app and creating an account, you’ve to look ahead to a notification from the social network to put up a picture. “It’s BeReal time – 2 minutes left to seize BeReal and see what your folks are up to,” reads the platform’s message.

Here’s how to put up a picture on BeReal:

  • Open Notifications and seize what you are at the moment doing (The app information concurrently with the telephone’s rear and entrance cameras);
  • Keep your home if you want;
  • Choose who can see the picture: “Just My Friends” Or “Discovery” (with everybody from BeReal);
  • Click “Send”;
  • Finally, should you choose, depart a remark.

BeReal Post Instructions — Photo: Reproduction

There isn’t any requirement to put up pictures inside two minutes. BeReal allows you to share later, but when it does, the app will present a “delayed” warning subsequent to the picture.

It is feasible to ship personal messages on pals’ pictures or ship reactions (operate known as RealMojis) with your individual picture representing these emojis: 👍😄😯😍😂.

BeReal gained followers in Brazil

In an interview with g1, consumer Camila Cousseau, 34, says she is “addicted” to the new social network and could be very trusting when the utility sends directions to publish pictures. She understands that the platform encourages customers to be extra genuine and much less “private”.

“It’s a social network that you simply log into as soon as, twice, thrice a day and then go about your life. There’s no method to waste a lot of time there after you have scrolled by means of the complete feed and seen what your folks are doing.” , says Cousseau.

Translator Lucas Blasioli, 30, says individuals are utilizing BeReal to put up “non-Instagrammable” issues. “There are a lot of on a regular basis pictures with out filters”, he says. “However, the 2-minute rush to put up makes us search for one thing cool round us”.

Communicator Marcus Mendes, 37, says the expertise in the network is nice, however he’s uncomfortable with the vulnerability of the geolocation function.

“This can open the method to inadvertently revealing a dwelling or workplace tackle. I flip off geo-tracking on all photographs and advise everybody to do the similar, particularly when posting from dwelling,” says Mendes.

O g1 BeReal was contacted to speak about how geolocation works, however the firm declined to remark.

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