German handball gamers use the World Cup for the finest promotion of their identify. Performances encourage hundreds of thousands of audiences and can spark a brand new growth.
With a mean of over 5 million folks cheering in entrance of the TV, 30,000 tickets have already been bought for the opening recreation of the 2024 European Championship and the public response has been overwhelmingly constructive. Germany’s handball gamers returned to the hearts of followers with a refreshing and profitable efficiency in the World Cup.
“The workforce has a really constructive picture, very personable. It definitely helps us,” DHB CEO Mark Schober instructed the German Press Agency.
Captain Johannes Golla and Co. throughout the World Cup. Available, real, sincere, passionate are the commonest attributes. “I believe this very sturdy constructive outcome is because of the World Cup in Qatar. A serious sporting occasion could be watched once more with out warning,” mentioned Christoph Bertling of the Institute for Communication and Media Research at the German Sports University of Cologne. interview with the German press – Agency. “As a template in opposition to what occurred earlier than, the easy nature of handball gamers is putting once more.”
Euphoria additionally reaches Katowice
ZDF sports activities director York Polus, who’s “very glad” with the World Cup rankings, agrees. “This is an inspiring workforce, a pleasant group. This workforce can create a handball growth,” mentioned the 52-year-old. The DHB’s selection “is seen as a welcome various to what has occurred in soccer, the prejudice it has created, large and industrial soccer”.
In Kattowitz, the place the World Cup will probably be held, the present hype is definitely evident. “We get quite a lot of constructive suggestions from followers and companions,” mentioned CEO Schober. Sports director Axel Cromer can be glad about the elevated consideration. “It is obvious that there’s a lot of euphoria and enthusiasm for the nationwide workforce in Germany. This is essential for the improvement of handball,” mentioned the 46-year-old specialist.
The workforce cannot boast of success for the historical past books but, however: “What we’ve achieved to date stays the similar. More exactly, we lived with enthusiasm. Regardless of the outcome, quite a bit occurred. As the rankings present, it is rather large. We have curiosity. This is additional the basis of improvement,” Cromer mentioned.
The workforce inspires success
Has handball overtaken soccer? Of course not. Communication knowledgeable Bertling famous: “Public curiosity is about second place, not the place of the solar.” Handball gamers are forward after two unhealthy Corona years. “We see time and time once more that he excels athletically in large occasions in sports activities like handball or basketball,” Bertling mentioned. “Because it is a story, and this story is predicated on nationwide success.”
For the German Handball Federation, nationwide coach Alfred Gieselson’s unbeaten workforce’s good efficiency at the World Cup is the jackpot. “Sports success results in extra followers and extra members. We’ve seen that over and over once more over the final 20 years,” Schober mentioned.
Bob Hanning can attest to this from his personal expertise. Fuchse Berlin, the managing director of the Bundesliga leaders, labored as a vice chairman of the DHB for a few years. “Only soccer can enable a dysfunctional nationwide workforce as a result of the Bundesliga is sufficiently big,” the 54-year-old instructed the German press company.
Hanning: “Heart and Passion”
Hanning hopes that handball can obtain extra in the future “by what we’re going by now and by the modifications in the TV contract and new alternatives to advertise photos”. Further professionalization is necessary. “I believe that is the solely manner we are able to develop as a sport. A mixture of the Bundesliga and the nationwide workforce may also help us,” Hanning mentioned.
He additionally praises the character of the gamers, who present “coronary heart and enthusiasm”. However, Hanning rejects the comparability to soccer. On the opposite, he identified: “I couldn’t put my hand on the hearth for each handball participant and say that if Messi’s wage, neither one nor the different would get a elevate.”