A new virtual influencer to the Metaverse, Aria Phenix | Partner Brands

Ever since Gucci thought of trend’s first step into the metaverse, final yr the model developed a whole metropolis in the Roblox gaming platform to showcase new collections and promote garments (or the pores and skin) characters, as well as to strengthening their energy of affect on a worldwide scale, virtual worlds have been seen as a approach for manufacturers to exhibit their technological and innovation capabilities.

In this sense, most just lately, the Metaverse Fashion Week from the virtual actuality platform Decentraland was born, bringing collectively Tommy Hilfiger, Dolce & Gabbana and Elie Saab and different locals, as the greatest all-digital trend week to date. Digital merchandise corresponding to The Fabricant, Auroboros and DressX. As trend tries to set up itself as soon as and for all in the so-called Web 3.0 with full occasions and unique trend reveals, the demand for representatives of this new world can be starting to emerge.

Aria Phoenix: 1.75 meters tall, one eye of every shade, shiny and enticing eyebrows — Photo: Revelations

The seek for a new future is on this context “that” The delivery of Aria Phoenix, the latest virtual influencer. She is right here to current her trend appears on cyberculture, artwork, traits and way of life. At 1.75 meters tall, with one eye of every shade – hazel and emerald inexperienced -, scars scattered throughout her face and a hanging eyebrow, Aria has been developed to join along with her personal group, which has greater than 13,000 followers thus far. on social media. “I’m fluid, I’m adaptable. I would like to present that I too have a routine, questions, studying and evolution. Exchanges with folks and different avatars can be necessary and I’ll at all times be open and fascinated by constructing relationships with anybody who’s prepared to develop with me”, explains the digital influencer created to work as a mannequin for garments and collections. Launched into the metaverse.

Aria already has over 13,000 followers on her Instagram profile – Photo: Disclosure

Behind the avatar is the founder and CEO of Studio Metaland, Guilherme Duque, who has the expertise and strategies of trend photographer Jacques Dekaker, in addition to a number of digital designers in Brazil to think about the virtual influencer. “The magic of all that is in bringing collectively the views and viewpoints of various folks, bringing many cultural and creative contexts to contribute to the creation of wealthy content material with completely different tales”, says Guilherme. Elements of the work trace at ‘The Birth of Venus’, by Italian artist Sandro Botticelli, in addition to a tribute to a few of the best feminine icons in trend historical past, corresponding to singer Cher and mannequin Gisele Bündchen.

Dua Lipa in present, Rock in Rio 2022 — Photo: Revelations

Combining the bodily and digital worlds, an idea known as phygital, Aria already has some necessary occasions deliberate on its agenda. Her first journey was to Rio de Janeiro, the place the influencer shared along with her followers her expertise at Rock in Rio, throughout a present by Dua Lipa, of whom she is a fan. Still in September, Aria heads to Paris to cowl Fashion Week, which is able to conclude the 2023 spring-summer season. To comply with every little thing intently, simply comply with the influencer’s Instagram: @aria.phenix.

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